We're so happy to be able to offer you a full range of marketing services to help your business grow.
As you can see, we're not just about on-line marketing. We have many customers who've had huge success in using offline methods too. Some exclusively offline! Many using a combination of both.
For new business owners on a tight budget, we offer an on-line self study course to get your business moving.
Heres a brief outline of the services we can offer you. Click on the links to read more detail on each topic.
For the small business owner who needs help to design and implement an effective, yet affordable marketing system in their business. Maybe you only need a little help to develop the strategy and the best tactics, or maybe you need someone to do it all for you. Find out more about our consulting service here.
For the business owner who knows a little, but needs more direction on what to do and how to do it. As your marketing coach, we act as trusted advisor. We bring our small business marketing expert knowledge and an outside perspective to help you get meaningful results from your marketing. Discover how our coaching service could help you grow your business...
We're not you're average web designers. We're not interested in winning awards for our sites.. We're interested in building web sites that help get you enquiries and leads for your business. We know that it nearly impossible to get a paying customer directly from your website (unless you're ebay or Amazon).
But, what you can do is generate leads, build a relationship with them , so that they come to know, like and trust you. We're also the only direct response web design business in Ireland. Find out more here....
Email marketing provides you with a low cost way of building relationships with your leads and maintaining those relationships with your customers. It might be low cost, but there is the caveat that it must be done right to be effective.
Done badly you might get accused of sending spam and email marketing will get you blacklisted by Google, Yahoo and most of the other email providers when you. Discover the right way to do email marketing here...
Search Engine Optimisation (SEO)
If you already have a website, you'll know that it isn't must help to your business unless you're getting visitors. Search engine optimisation is the work we do to get your website found by the search engines. You may have had phone calls in the past from companies offering to do this for you?
This is something you should be really careful about. Many use methods that Google see as spammy and bad for their customers, and as a result, Google (the largest search engine) will ignore those sites in their search results.
SEO is an important part of your online marketing. Even if you think that you're going to use Google Adwords to generate traffic and visitors to your site, SEO will be extremely important. You'll appreciate that point more when you understand that the cost per click for an optimised site is significantly lower than a site which is not optimised. Learn more about our SEO service here....
There was a time when it was enough to have a website with flowery design that looked attractive. Heck, that type of site might even win a design award for the designer. But that doesn't work now.
Now you need to have a site that's got lots of helpful, informative and useful content in order to encourage your visitors to contact you. You need to have substance in order to convince your visitor that you have something of value. Content marketing gives your site and your visitors that value. Learn more here....
Direct Mail Marketing
Direct mail is considered by many business owners to be 'Old Hat', expensive or just dead as a marketing medium. Tell that to Google! It's true that Direct Mail can be an expensive way to market your business - if you don't know how to use it.
Direct mail (the postman) is still really effective for small local businesses. Just think how few letters we each receive now and compare that with the email inbox overwhelm. This is one of our favourite methods of marketing, as we can always make money with it. Find out more about our Direct Mail service here...
You possibly know that Google is the most popular, most used search engine by far. But did you know that the second most popular search engine is Youtube. You may or may not know that Youtube is owned by Google? This is often overlooked, even by marketing "experts" and how your business can benefit fro this is not widely understood either. But we do. Learn more about video marketing...
There are many options to choose from when you look toward digital marketing and social media. The important thing to know is that you don't have to be everywhere. You only need to be where your potential customers are. Find out more here....
Great copy is the heart and soul of any advertisement. It doesn't matter whether that advert is your website, a newspaper ad, a leaflet, or a Facebook page. Its the words that you use that matter - not only the medium. Getting your message across in a way that's interesting and engaging; even compelling - will determine the success of failure of your efforts.
Copywriting is a skill that's been forgotten about by many in the digital age. But your readers, viewers and listeners are still human. They have with feelings and emotions and good copy understands this. Find out more here....
Direct Response Marketing
To be clear on this, Direct Response Marketing is a strategic approach and not just another methodology. It's an approach to marketing that is unique, in that every effort or campaign is measurable. Most marketing consultants you meet will tell you that you need nice attractive images on your website and in your adverts and that you need to "Get your name out there". But we all know that's just b.s., right?
We're one of a very small number of Direct Response Marketing experts in the country (there are only two of us). It's an approach that runs contrary to popular beliefs in the marketing industry, but ours is ideally suited to small business, because it doesn't waste money doing things that don't work. Find out more here....